DATE
Wednesday, 14 October 2026
TIME
15:00–15:45 CEST
FORMAT
Online · Live
About this webinar
Political communication has always been about reaching the right people with the right message. In this session, three practitioners show how AI is changing both sides of that equation — helping teams understand audiences more precisely and craft messages that cut through.From drafting briefings to mapping stakeholders and preparing spokespeople, we will look at where AI is genuinely changing the craft — and where human judgment remains essential.
Programme
15:00
Welcome
Introduction to the speakers and session overview
15:05
AI in political communication — what is actually changing
How AI is shifting the craft: from message drafting to stakeholder mapping and media analysis
15:20
Panel — campaigning in the age of AI
Three practitioners compare experiences using AI in real campaigns and communications — what works, what does not, and what to watch for
15:35
Live Q&A
Bring your questions — open discussion with all three speakers
15:45
Close
Wrap-up and what is coming in the next session
Speakers
Alexandra de Schonen
Head of EU Affairs · SUEZ
Alexandra leads EU affairs for SUEZ in Brussels, working on water, waste management and waste-to-energy policy. She previously held EU public affairs roles at Air Products and Saint-Gobain, consulted at Portland, and served six years as a city councillor in France.
LinkedIn →
Gianmaria Sisti
Head of Digital Communications · Edelman
Gianmaria heads digital communications at Edelman, advising clients on political messaging, stakeholder engagement and narrative strategy across EU and national campaigns.
LinkedIn →
Tommaso Filippini
Account Manager · FleishmanHillard EU
Tommaso is an Account Manager in the Policy Communications and Reputation Management practice at FleishmanHillard EU in Brussels, where he helps clients communicate on EU policy and manage their reputation with institutions and stakeholders.
LinkedIn →
Closed
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