The results, up front

• Political campaigns that previously took 1 to 1.5 months to develop now take less than a week

• 14 to 16 process steps in campaign development are now largely automated

• A team of 4 public affairs professionals delivers output that others perceive as a team of 20

• The team now monitors political developments at municipal, national and EU level simultaneously

Denmark's employer organisation for the technical sector

TEKNIQ is the Danish employer and trade organisation for companies in the technical sector, spanning electrical, plumbing, ventilation, energy, and related industries. Their public affairs team is responsible for shaping the political conditions for thousands of member companies, from national legislation to EU regulation.

With a lean team of four, covering that breadth of political activity requires tools that multiply capacity without multiplying headcount.

Four ways Spaak powers the team's work

Abbas Landin Garbia, Head of Public Affairs and Communications at TEKNIQ, describes the platform's value across four distinct areas.

Data management. Spaak automates the collection and sorting of political data - stakeholder positions, policy notes, media coverage - replacing hours of manual gathering with a continuously updated feed.

Analysis and insight. The team uses Spaak's data as the foundation for deeper analysis, feeding it into other tools to benchmark competitors, map stakeholders, and identify trends. Work that once meant hours of manual searches on parliamentary websites now happens in minutes.

Policy development. Data-driven insights from Spaak inform how the team shapes policy positions and anticipates outcomes. Knowing who the key players are, where they stand, and how a political file is moving enables sharper, faster advocacy.

Personalisation. Spaak makes it possible to follow exactly what specific politicians are saying in parliament, in committees, or in local councils and craft highly targeted messages in response.

Spaak makes us more productive and more effective. We execute faster and deliver better quality because the foundation we work from is stronger." - Abbas Landin Garbia, Head of Public Affairs and Communications, TEKNIQ

From 1.5 months to a few days

The most dramatic shift has been in campaign development. A full political campaign - from analysis and stakeholder mapping to messaging, alliances, and content production - previously required one to one and a half months of work. Today, the same process takes less than a week.

That transformation spans 14 to 16 process steps that are now largely automated, with Spaak providing the political intelligence layer alongside other AI tools. The team still applies their own judgment and expertise at every stage, but the manual groundwork that once dominated their time is gone.

A campaign that used to take up to a month and a half to develop, we can now execute in a few days. And the quality is higher, because we spend our time on the thinking, not the gathering." - Abbas Landin Garbia, Head of Public Affairs and Communications, TEKNIQ

Catching what would otherwise be missed

The breadth of Spaak's monitoring has also created direct member value. When the EU opened a call for feedback on steel tariffs - buried in the flow of EU legislative activity - Spaak flagged it. The team was able to pass that intelligence on to members, who could then submit direct feedback to the EU on a file with significant business implications.

Without Spaak's monitoring, that would simply have drowned in the noise. The EU generates an enormous volume of information - you need something that cuts through it and surfaces what actually matters." - Jacob Lydom, Political Consultant, TEKNIQ

Present everywhere, at the same time

Jacob Lydom, Political Consultant at TEKNIQ, captures what has changed most fundamentally in how the team operates.

We can now follow political developments at municipal, national and EU level simultaneously. That simply was not physically possible before we had AI tools supporting our work." - Jacob Lydom, Political Consultant, TEKNIQ

That coverage is what allows a team of four to be perceived as far larger. TEKNIQ's communications footprint, the volume and quality of their political output, and the speed at which they respond to developments all signal a capacity that outsiders consistently overestimate.